Position yourself as an expert, become a trusted brand, and grow your online business. You are a new coach or service-based business owner. You are stepping into the online world and wondering how to go from being an unknown brand to a go-to gal that your target audience loves, trusts and buys from. Reflect on […]
What a value ladder is, why it is important for the success of your business, and how it will build trust and loyalty with your target audience. Have you been on social media for a while, and you are sharing valuable content consistently, but nothing has come from your efforts and you aren’t landing clients […]
The legal industry has changed. The days of being thought of as stuffy, old school and traditional are gone. We have moved into a new phase. We are dynamic, we embrace change, we are tech-savvy, and we move into this new phase with fresh eyes. There are also new methods to market a law firm. […]
How do I start a business online? That is the big question many aspiring and new business owners ponder as they dream about creating a new life on their own terms and escaping the corporate 9 to 5. It’s a question I certainly asked myself when I first started. As business owners, we are causing […]
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” That’s what I was going to say! When many of us biz owners think ‘content’ we die a little inside. We immediately […]
Once you start to repurpose content, the content creation process becomes so much easier! Repurposing content will save you time by streamlining how you share and promote your old content, to your existing audience as well as new audiences. As an early stage business owner, you understand the power of content to growing your business, […]
It’s that time again! Time to spring clean your hustle for the year ahead. Preparing your business for a new year with a fresh, revitalised, clean business that has structure, clarity and vision. What an amazing start to a year! And, it gets the creative and productive juices flowing – no blockers, negativity, or barriers. […]
How I would start my business if I had a do over… 2019 is almost over so it’s a good time to look back at the past year, review your goals, see whether you are on track and then look to the future. It’s time to get clear on your vision and goals for the […]
You always hear that email list growth is essential for every small business. But why, email is so old school?, I hear you ask. I am going to tell you why email lists are a game changer in your business, and why you should have a solid email marketing strategy from day 1. Right here, […]
Let’s talk about the ‘IT’ topic of today. Video marketing. It is one of the most effective digital marketing strategies to build your personal brand, form connections with your target audience, and create a strong brand presence online. Listen up, small business owners – video content marketing is essential to your business so if you […]
Social media is important for the growth of any business, including law firms. Unfortunately, the legal industry has a reputation for being stuck in old school days – resistant to change, maintaining a traditional outlook, and a stubborn refusal to embrace technology and digital marketing. Is that a fair assessment? Let’s see. Funky, gritty, new […]
A mini guide for early stage business owners wanting to set up and streamline their social channels. I have spoken to many early stage business owners who don’t believe in the power of social media and have said to me that their clients are not on social media and that it’s not the right place […]
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