You are a new coach or service-based business owner. You are stepping into the online world and wondering how to go from being an unknown brand to a go-to gal that your target audience loves, trusts and buys from.
Reflect on your own habits. Do you buy from brands you don’t know or trust? Most likely, no. We buy from brands we trust, connect with, and that we consider to be experts.
Sales today aren’t about cold calls. Sales today are about building connections and relationships with your target audience. So, how do you establish relationships when you have zero visibility and brand presence?
As a service-based business owner, you want to be a brand that is credible, reliable, and trusted by your target audience.
To do this, it’s important to position yourself as an authority. It’s pretty logical.
The more authority you have on a topic, the more you stand out, and the more people trust and respect what you have to say.
If you are able to build your authority and be seen as an expert in your field, you will land more clients, build better relationships, make more sales, and be able to charge what you are worth.
So, when starting out online, how do you build your brand and establish authority with your target audience?
Let’s start by looking at what it means to be an authority.
Being an authority means that you are considered an expert in your field AND delivering your knowledge in a meaningful way to your audience.
Being an authority means that your target audience sees you as the go-to for information over your competitors.
But, it’s not just about positioning yourself as an expert.
Your message, content and what you have to say also needs to be digestible and understandable by your target audience. You want to write in clear, palatable language that resonates and connects with your target audience.
Establishing yourself as an authority means building trust with your target audience. And, once you gain trust and build your credibility, your business will grow.
So, if you want to become the go-to gal, catapult your online presence, start landing clients, and make sales, you want to incorporate effective authority builders into your growth strategy.
Just as there are many ways to market and grow your business, there are many ways to build your authority.
Here are 10 ways to build your authority, claim your space online and become the go-to gal in your industry.
Demonstrate your authority by sharing educational content with your target audience. This could be through Instagram posts and stories, lives, your blog or podcast, or Facebook groups. Whatever medium you choose, sharing educational content is an effective way for you to demonstrate your knowledge on a topic.
This could be written, video, or audio.
Some examples of educational content you could share include:
Providing educational content that gets your audience to stop the scroll and pay attention means knowing your ideal client and what their struggles are.
In order to build authority, you need to also build trust and reliability. The key is to be consistent.
Building authority in your niche is more than sharing your expertise. It’s also about creating connections with your target audience. You want your audience to get to know you on a deeper level and be inspired, as people who know you, like and trust you, buy from you.
To do this, you want to share your story, your mission and vision. Share content that shows you as human and relatable. This is what build relationships, and ultimately makes sales.
I’m sure you’ve heard the saying, ‘If you try to appeal to everyone, you end up appealing to no one.’
Before you build your authority strategy, you want to know two things:
The more you are able to clearly define your target audience and what makes your brand stand out, the better you are able to serve them, and the better your messaging and marketing will be.
You want your brand to be integrated in your ideal client’s life as much as their favourite Netflix TV show!
Be as target and specific as possible. The more you niche down, the easier you will be able to communicate to your audience and build your authority.
So, when defining your ideal client, ask yourself – who needs your offer most?
An effective way to expand your authority and your presence online is with collaborations. Here you collaborate, or partner, with brands by getting in front of their audience.
By doing this, you will be able to more easily catapult your authority to a new audience.
You want to be collaborating with brands who have similar target audiences but are non-competing. For example, if you are a web designer you might consider collaborating with an SEO expert or copy writer. You will have the same or similar target audiences but you are non-competing.
You could also add value in online communities such as Facebook group.
Authority comes from sharing different viewpoints and opinions. So, don’t be afraid to share a point of view that is out there about such areas as trends, myths or facts.
This is a great way to create discussion, stand out and be different. Your opinions should be authentic and genuine, but it’s a way to position yourself in your industry and challenge your audience.
As I mentioned, being an authority doesn’t simply mean spouting your expertise. It’s about sharing your knowledge in a meaningful and impactful way that your audience understands and can digest. To do this, provide value in a real way through case studies, client stories, infographics, and on a platform where your target audience hangs out.
You could even provide free short 1:1 sessions where you upsell on the call.
Curated content is sharing content on your channels that is relevant to your audience, collated by you from a variety of sources. Basically, you are doing the work for your audience.
Become the go-to and reliable source of information by sharing a round-up of relevant and interesting information for your target audience.
The key to content curation is to sprinkle in your own opinions and thoughts.
Social proof is an excellent way to show authority. This involves receiving testimonials from clients and customers. People are more likely to buy when they see testimonials and other social proof.
Don’t have clients as yet? Consider offering your services to a limited number of clients for free at a lower price in exchange for testimonials.
Here, you can work with a small number of people for free or at a lower price in exchange for testimonials.
One highly effective way to build authority is by offering freebies, or lead magnets. Here you are able to share your authority while addressing a specific pain point of your target audience.
Before you dive into creating a freebie, be clear about who your target audience is, the pain point you are addressing, and where you are leading them when they receive your freebie.
Your freebie could be a guide, video masterclass, webinar, or any form of content that you feel would best demonstrate your expertise.
Building your authority should absolutely be a priority in your business. With authority comes clients, more sales, and brand reputation.
And, you will be able to more easily grow your business stand out in your industry, and grow your online presence.
Want to get started today?
Are you a new coach who is ready to build your visibility, community and authority, and become a go-to gal?
Join the waitlist for the Freedom Lifestyle Accelerator program that kicks off in February 2021.
Plus, by joining the waitlist, you will exclusively receive access to discounts and special offers!
Hi, I’m Simran! I am a business and marketing coach, and I exist to help savvy new coaches and service-based business owners start and grow a profitable business and land clients with intentional action and strategy.
And, I am here to help you catapult your online visibility with confidence and authority, while being authentically you.
Find out more about how to work together 1:1.